It is often written that WWI ended “on the eleventh hour of the eleventh day of the eleventh month” of 1918. This victory was originally celebrated as Armistice Day; in 1954 the name was changed to Veterans’ Day, in order to honor all those who have served in wars throughout history. This year, we honor veterans from every war, up to and including the present. Here are some ways that restaurants around the nation are thanking these brave servicemen and women for their service.

A Tasty Celebration

Many restaurants invite veterans to eat free on 11/11. For restaurant operators, this is a simple and welcoming way to thank American veterans, and their families, for all that they do. In the long term, this strategy will build your relationships with the people who helped build our country. There are countless articles and listicles from various news sources this month, directing veterans toward deals and free meals. Why not publicize your generosity? You might even get some brand-new guests who come to your restaurant specifically to celebrate the holiday.

 

Worth the Wait

When they’re overseas, it can be difficult for soldiers to get the food they crave – much less the dining experience they look forward to in a restaurant. On any day, but especially on Veteran’s Day, you can show them you care by making each step of the experience a pleasant one. Restaurants with reservations may want to invest in a restaurant wait list app to streamline the waiting process, keeping guests engaged from the moment they look your restaurant up online.

16.1 million living veterans served during at least one war. That number alone tells us that it’s very likely some of your regular customers have risked their lives for our safety and freedom. Whether or not you know they’ve served, this month is an opportunity for your business to show respect and gratitude through deals, decorations, and – as always – great service.