Profits – The Gift that Fits All Restaurants
During the holiday season, it’s easy to get inundated with Christmas songs, ads, and sales. That’s no accident. Christmas is a hugely profitable time for retailers, who get back in black ink starting the day after Thanksgiving.
According to research by the National Retail Federation, 2017’s economic outlook is about as strong as 2016’s. 54% of consumers overall plan to spend about the same as last year, while 24% plan to spend more. Among those aged 18-24 — which includes the oldest members of Generation Z — 46% say they will spend more than they did last year. The survey also explores purchasing patterns in toys and gift cards.
While people are out making merry and buying gifts, they want to stop off at their favorite restaurants and fuel up with even more holiday cheer.
Your restaurant will make the most of the season if it is inclusive and accommodating to all celebrations from Thanksgiving to New Year’s. Appeal to guests of every age and denomination in order to get the most foot traffic and sales to close out your year.
Deck the Halls With More Millennials
Millennials and Generation Z are presiding over a huge rise in restaurant dining during the holidays. New Year’s is also becoming a huge day for restaurants. Your diners’ busy schedules mean they have less time to cook an entire meal from scratch on a coveted day off. By effectively marketing to these demographics, your restaurant can build traditions with younger diners that will carry over into future years.
But Millennials aren’t the only consumers dining out on Christmas. This growing trend that’s reflected by many major restaurant chains. With most big chain restaurants staying open on Christmas – Starbucks, McDonald’s, and Denny’s, to name a few – there’s a great case for staying open to deliver food to Christmas celebrants as well as those who aren’t celebrating Christmas as a holiday. As the CAKE Mix Blog reported last year, businesses closed over the holidays left millions in revenue on the table.
How to Prepare Your Restaurant
The holidays can be so busy, according to figures from the U.S. Census Bureau, that restaurants may be slowed down by the sheer amount of foot traffic, and lengthy visits by patrons. Guest management software is one way restaurants can turn tables up to 7% faster without rushing diners enjoying time with loved ones.
It’s also vital to add the appropriate amount of holiday staff. This requires advance preparation, since most workers will have other plans for the holidays. Scheduling software like 7Shifts tracks holiday shift schedules to ensure your staffing is adequate throughout the season.
The holidays are a time of cheer, and your restaurant will be much cheerier with advance preparation and the right restaurant technology to make it easy.