Restaurant owners are always finding new ways to improve the guest experience. One easy way to achieve this is by upgrading your FOH system. Pen & paper may have a lower initial cost, but they come with a much higher price tag: your returning customers. Using restaurant guest manager technology to run your waitlist and reservations is worth the investment.
1. Overall Guest Experience
The National Restaurant Association found that a whopping 88% of adults look up restaurant locations, hours, and other information using restaurant technology. 43% use it to make reservations. With so of Americans using smart phones, this is no surprise. What if a guest could use the same technology to make a reservation, browse the menu, and see how long they’ll have to wait for a table? It’s fast, it’s easy, and it gets them excited about the dining experience before they even walk in the door.
2. Easy Integration of FOH and BOH
Imagine a guest walks in to your restaurant and asks to see a menu. She tells the host that she’s gluten intolerant, and she wants to make sure you serve dishes she can eat. With the aid of restaurant technology, the host makes a note of the guest’s allergy, so her server can immediately offer her options that fit with any dietary restrictions she has. The chef can change a recipe on the fly, with enough warning that her meal can be served at the right time. With the tap of a finger, your entire team can work to accommodate her – vastly improving guest satisfaction and loyalty.
3. Physical Flexibility
As noted in R|Magazine’s article on POS Systems, internet-enabled devices have revolutionized the restaurant industry. Hosts can walk around the restaurant with a tablet in hand, addressing issues as they arise and bringing service directly to each guest. There’s no need for them to run back and forth to the host stand, frantically taking notes and guessing about wait times.
4. Tracking the Growth of Your Business
The Restaurant Technology 2015 Industry Report found that “restaurant technology adoption is a growing trend among restaurateurs. As more and more embrace software and hardware in their restaurant, there will be more restaurant trends to track.” The same study lists 46% of respondents as reviewing business reports daily. 27% of respondents – the second largest group – reviewed reports once a week. This close tracking helps operators stay responsive to their guests’ needs, and stay abreast of the changing market. Reviewing the same data from a host’s notebook is time-consuming and inefficient.
5. Improved Communication
Using restaurant technology, hosts can record the email addresses of each guest they seat – or perhaps their zip codes, if you’re gauging your popularity across a large city. You might even offer deals to returning guests with parties over a certain size. Restaurant technology makes this kind of live tracking and communication look easy.