Mother’s Day is just around the corner. With just under two weeks until May 13th, your guests are starting to plan their celebrations. Whether they’re planning to take Mom to brunch or send her a gift card, your restaurant has a lot to gain from this special day.
While Mother’s Day spending is on the rise, its growth is not quite linear.. According to the National Retail Federation, it will reach a record high of $23.1 billion in 2018, compared to $23.6 billion last year. A total of 86% of Americans will celebrate this holiday, spending an average of $180 per person. How will your restaurant cater to families next Sunday? Use these tips to make this the best Mother’s Day yet!
Great Service for Great Moms
What better way is there to celebrate Mom than by giving her a break from cooking? Some say Mother’s Day is the most popular holiday of the year for dining out. The numbers support this claim: last year, restaurant seating covers went up an average of 63% from their usual Sunday numbers.
Whether your guests are taking Mom to a fancy dinner or ordering her breakfast in bed, it’s up to you to make sure you have enough hosts, servers, and delivery drivers on hand to keep every family well-fed. As with any holiday, it’s important to strike a balance here: don’t keep your servers from celebrating their own moms! Scheduling software can come in handy when you’re juggling many employees’ family commitments. Plan ahead, but be ready to make changes on the fly, no matter how busy your restaurant gets.
One survey notes that 49% of parents visit family-style restaurants at least once a week. Mother’s Day, Father’s Day, and other family-focused holidays are great opportunities to gain a family’s loyalty. It’s not just good for your bottom line, it’s also good for the world: Harvard research indicates that families that share meals eat more healthily. One University of Michigan study even reported that family meal time is the single strongest predictor of improved achievement scores and fewer behavioral problems among children aged 3-12. For busy families with two working parents, your restaurant can be a vital part of everyone’s physical and mental health. Cater to families of young children by offering a delicious and affordable kid’s menu, along with plenty of options for adults.
An All-Day Affair
In 2017, not every mom opted for the classic Mother’s Day breakfast. 46% of guests who ate out to celebrate the holiday took Mom to dinner – and just 41% went for brunch. This trend has been growing for a couple of years: in 2016, the National Restaurant Association predicted that of the people dining out for Mother’s Day, 8% planned to have breakfast, 24% chose brunch, 33% had lunch dates, and 49% would go to dinner. Make sure your restaurant is ready to host families of any kind, at any time of day.
Mother’s Day gives families and restaurants plenty of reasons to celebrate together. Make sure your menu and staff are prepared for the biggest rush of the year. And while we know you’re going to be busy, don’t forget to celebrate the mothers in your life!