The number of parking spaces available near your restaurant can influence the number of customers who enter your establishment. Some restaurant-goers, including families, are more likely to travel by car, and a lack of parking can mean losing their business. That’s why your restaurant needs to come up with solutions to solve its limited parking lot problems.
Parking is often sparse and expensive to acquire in metropolitan areas. Many restaurants, as a result, must make do with the parking they have available, whether that’s a small lot, a nearby parking garage, or a few spots on the street. Some restaurants even put up signs with a time limit so that they can keep the flow of customers moving in and out of the parking lot. Here are several tips you can use to make the most of your restaurant’s limited parking space.
Move Objects out of the Way
One of the easiest ways to maximize your existing parking is to ensure no objects are blocking places where customers might otherwise park. Move dumpsters away from parking spots, and keep a watchful eye on cars that never seem to go anywhere. If you see a vehicle parked in your lot for more than three hours, consider having them towed if you can’t find their owners.
Have Staff Park Off-Site
Your restaurant’s staff members may take up some of the parking that you’d prefer to reserve for guests. Ask staff members who drive whether they would be willing to park farther away from the restaurant. You could even consider renting a few spaces from a less busy neighbor if street parking spaces are too challenging to come by.
Provide Parking Information on Your Website
Customers who drive may become frustrated if they arrive at your restaurant to find less parking than they expect. Instead of downplaying your restaurant’s parking situation, let customers know exactly what to expect — they’ll appreciate the honesty.
Start by providing detailed directions and parking information on your website. Include how to get to the parking area, how much parking costs, and during what hours it’s available. You may also want to offer information about alternative parking solutions, such as the nearest parking garage, in case your parking spaces are full.
Suggest Alternative Transportation Options
You can also maximize parking space by encouraging customers to take alternative transportation if they can. Provide information about the nearest bus stop, bike racks, and other modes of transport alongside parking information so that customers can see more convenient ways of getting to your establishment. If they use these alternate methods, more parking spaces will remain available for people who need them.
Use Technology to Your Advantage
Managing your parking is one way to keep customers happy and earn business from more varied demographics. The technology you use inside your restaurant can also help ensure you provide customers with the best dining experience once they get to your restaurant.
Our Point of Sale (POS) system helps staff serve customers more efficiently to increase table turns. The POS integrates seamlessly with an innovative Guest Manager, which will allow you to take online table reservations, and convenient Online Ordering, which will allow regulars to pick up their food quickly and leave parking spaces open for others. Learn how CAKE’s systems can help your restaurant boost profits and improve the guest experience today.