Facebook is a wonderful tool for the restaurant industry looking to display delicious photos of their chefs’ sumptuous meals and post special cocktail events. Presently there are over 1.5 billion Facebook users–a subscription-free community looking to engage with your restaurant! Below are four great ways to take your restaurant’s Facebook page to the next level.
#1 – Daily Happenings
A great way to use your restaurant’s Facebook page is to highlight daily happenings. These posts can vary from lunch specials to brand-new cocktails debuting that week on the menu. Remember high-quality photos are imperative.
#2 – Breaking News
Everyone loves insider information so be sure to reward loyal fans by sharing breaking restaurant news on Facebook first. The New York City Momofuku empire is a firm believer in this method and they have the followers to prove that it works. They post all of their upcoming events/whereabouts such as the Guest Bartending Series at Ma Peche. Also if a Momofuku chef just dazzled everyone at an exclusive party the pictures will debut first on their Facebook page.
#3 -Behind the Scenes
Every post can’t be a commercialized sales pitch of the reasons why customers should eat at your establishment. So don’t be afraid to share a little about your restaurant’s distinctive personality. Include behind the scenes posts such as pictures of the staff and fun, random postings that make up your overall brand. A great example of using this tactic is ice cream connoisseur, Big Gay Ice Cream Shop, which currently has over 22,000 likes.
#4 – Highlight Fans
Every week the restaurant Empellon picks the best food and fan pictures and highlights them on Facebook. This develops a community engagement with other users as well as thanking the guests for taking the photos through Instagram. By thanking the diners you can also give them a simple gift certificate and/or a free cocktail. So from announcing news to recognizing your fans, take advantage of telling your restaurant’s story first on Facebook. You’ll be glad that you did when you see those followers growing and growing.