Fireworks and a whole lot of food are right around the corner! Did you know that the Fourth of July averages more than $1.6 billion in sales on beer and wine? This holiday is to celebrate the country’s day of independence and if often done so with food and drinks.
Celebrating Independence Day may look slightly different this year. We are still discovering how restaurants are navigating reopening and operating. At the same time, you want to be there for your guests for the sense of “normalcy.”
If your restaurant is open on the 4th or you’re creating some deals for the week, we’re here to help. We have all the Fourth of July food and drink specials with your restaurant in mind. Let’s dig in.
Here are some creative ways to up your game this 4th of July:
It’s All About The Food
It’s time to fire up the grills. Guests are expected to spend $76 on average per person this year on food items. Let the prep work begin for this Independence Day.
First, we want to explain why you need to take advantage of creating family-style meals for takeout. Guests may feel more inclined to buy takeout from their favorite restaurant when it’s in bulk. And for the 4th, it’s a great opportunity to still make them feel safe. These takeout items allow guests to bring it back home and share it with their friends and family.
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With high traveling numbers for this holiday in the past, everybody is looking for a quick bite. A side note tip is to make sure you update your holiday hours on social media and your website. That way guests know you’re open and available for dine-in or takeout only.
Beef, chicken, and pork are the most bought items in preparation for independence day. Creating meal kits and dishes around these grilling foods will be irresistible. Here are some creative ideas for you to use:
- Classic Burgers Cookout – BYOB (Build your own burger)
- Grilled Chicken with a side of pasta or potato salad
- Variety of dips – Chicken Buffalo dip, Tzatziki, Hummus
- Smokey Chicken Wings with a side of fresh corn on the cob
- Chili – classic top off to hot dogs and burgers
- Caprese Skewers – grape tomatoes, mozzarella balls, drizzled with balsamic vinegar
- Grilled Watermelon Salad
- Meat & Cheese Board
There’s nothing quite like cooking and celebrating on Independence Day. When you give your guests the option of either takeout or dine-in specials, they’ll be thankful. Now, onto drinks!
Did you know that July 4th is America’s top beer-drinking holiday? Cheers to the red, white, and blue! Restaurants and bars, this is your time to shine.
An enticing special that you can offer is discounted growler fillings. Beer spending surpasses wine and liquor on this holiday, capitalize on that opportunity. Make sure your kegs are tapped and ready with your cans stocked up. This will allow your guests to have their favorite beer on hand with you in mind.
Guests want a beer that’s going to be refreshing and pairs with all their BBQ. Consider adding summer wheat beers, pale ales, IPAs, and lagers to your beer list.
As we’re also in the golden age of beer, check out this list of top 13 beers to drink in 2020.
We can’t forget about the wine and cocktails. Your guests are ready to go all out on their patriotic drinks. You need to do the same. Here are some red, white, and blue inspired drinks for you to have some fun with this year.
- Strawberry/Blueberry Mojitos
- Watermelon or Strawberry Margarita – add a Tajin rim and make it spicy!
- Sangria with white wine – incorporate any red and blue fruit
- Strawberry Daiquiri – a classic summer drink
- Mermaid Lemonade – Blue Curacao, Rum, and Lemonade
- Toasted Marshmallow Shots
For example, take a look at Agave Azul’s infamous La Sandía Watermelon Margarita. How refreshing would that be for the 4th?
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- Shirley Temple – add a couple of blueberries and maraschino cherries
- Patriotic Punch – Layer cranberry juice, NA pina colada, blue Gatorade
- Cherry/Blueberry Slushies
- Watermelon Refreshers
Additionally, some of the cocktails above can be alcohol-free to appeal to more guests. When the weather is warm, you need a wine to complement it. “Rosé all day” might be in the mix this holiday but there’s also plenty of reds and whites to sip on.
The Gamay grape from Beaujolais, France produces a fruit-forward Beaujolais wine. It pairs well with hamburgers, hot dogs, and even chicken. This wine has soft tannins that make it fresh for any time of the day. Perfect for this occasion. If you sell this kind of wine in your restaurant, bring it out to share.
For your guests looking for something a little more bubbly, champagne is a must. It’s crisp and fizzy, a big crowd-pleaser. Champagne cocktails can also be created by adding a touch of simple syrup and fresh berries. Plus, when you think of celebration, champagne is always first to come to mind.
There will be many cheers this holiday! Make sure to incorporate some of these drinks to entice your guests to come to join you.
Everybody wants to end the night with a little sweet as they’re watching fireworks. So, don’t forget about making your desserts a little festive.
What comes to mind when thinking of pastries and summer? S’mores, berries, and can’t forget the pie. Here are some classic Fourth of July dessert specials for you:
- Red, White, and Blueberry Trifle
- Raspberry Terrine with topped with blueberry sauce
- Strawberry Cheesecake
- Watermelon Sorbet
- Cherry Pie
- Red Velvet Cookies
- S’mores Macarons
Both QSR and FSR can use these specials and classic desserts to make their own.
It’s time for a celebration
Your special twist on this red, white, and blue holiday won’t go unnoticed. Use the dishes above to sparkle some festive flare for this day. Enjoy celebrating with your guests and family. CAKE wishes you a Happy 4th of July. Stay safe and cheers!