Most restaurant owners know that social media can significantly expand their reach and strengthen brand identity, as well as build relationships with existing customers. The question is: how do you make your social posts memorable? With a vast amount of restaurants on Instagram and other social media platforms, it’s easy for your post to get lost within your followers’ feeds.
One of the best ways to stand out is to learn by example, by following chefs and restaurants that have managed to attract a significant number of followers and plenty of notoriety. With innovative and enticing posts, these accounts are a primer in restaurant social media. Here are eight social media accounts you shouldn’t miss.
Want a peek into the life of a celebrity chef? Look no further than David Chang’s Instagram account. Chang, the celebrated creator of Momofuku restaurant group and star of Netflix’s Ugly Delicious, regularly treats followers to some astounding food photos with a selection of strange ingredients. For an extra dose of Chang, check out his podcast too.
Magnus Nilsson is the Swedish head chef of Fäviken, which Zagat named as one of the top ten restaurants in the world in 2013. The restaurant specializes in local ingredients — including fish that Nilsson catches himself in a pond in the Fäviken Egendom estate surrounding the eatery. Focused on foraged foods and Nordic specialties, his Instagram account is a masterclass for anyone interested in the local food movement.
Social media isn’t just for haute cuisine. One brand that’s killing it on Instagram with more affordable fare is California Donuts. Their cheerful, colorful creations are as much fun to look at as they are to taste, which makes following their feed a real treat. Maple bacon eclairs? Yes, please!
Prueitt, co-owner of the riotously famous San Francisco bakery Tartine, offers plenty of new ideas for chefs in a dessert rut. Her Instagram account is chock-full of enticing photos of pastry experiments straight from Tartine’s test kitchen. From perfectly flaky pastries to cakes and pies galore, this one will speak to your sweet tooth.
The foul-mouthed star of TV’s Hell’s Kitchen is a joy on social media, both for his photos and for his twisted sense of humor. His Instagram account has some excellent food inspiration, but his Twitter feed is where it’s at — launching withering takedowns of food photos sent to him by users. It’s absolutely worth the follow.
Mississippi barbeque joint The Shed BBQ offers a perfect example of how a single-location restaurant can win at social media. Their posts are stuffed with mouth-watering barbeque shots and behind-the-scenes views of their cooking process that will get you fired up to manage your own restaurant’s feed.
No one is more emblematic of the farm-to-market movement than Dan Barber. He is the chef and co-founder of Blue Hill Restaurant and Blue Hill Farm. Barber populates his Instagram with endless eye candy, filled with luscious photos of fresh produce, artisan bread, and juicy meats. This account will give you plenty of ideas for both your restaurant’s social media feed and your next trip to the farmer’s market.
Blue Bottle Coffee’s Instagram feed features terrific shots of their unique coffee drinks, but it’s also a lesson in restaurant branding. Their elegant “blue bottle” logo is visible in nearly every post, whether the subject is a dog drinking water from one of their to-go cups or the exterior of their shop in Kyoto. You can easily see how followers would begin to associate the logo with the simple elegance that is the hallmark of the brand.
After studying the greats, you should have everything you need to nail your restaurant’s social media accounts and even some possible new ideas for your menu. Happy posting!